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Canadians are leaving millions of dollars of free money on the table each year. Are you one of them? You truly are richer than you think. By the end of this conference, you’ll know how to claim more of your wealth and gain financial freedom.
Leaning into your financial freedom starts with learning what you didn’t realize you needed to know. And, how to break generational misconceptions and false beliefs about creating wealth, for you and your family, by creating prosperity that lasts.
Meet, network with and learn from the industry's most dynamic and influential female financial leaders. Here’s your chance to build real friendships, embrace your finances and re-envision your career.
This one-day conference will empower you to claim your wealth, take control of your finances and ‘she-cession’-proof your future.
08:30 am
Co-Emcee; Strategic Management Consultant, and former Award-winning International Performer & Producer
09:00 amMoney is like oxygen. You can’t let anyone control your supply. By 2026, women will control nearly 50% of the wealth in Canada, but the reality is that 61% of millennial women and 41% of female breadwinners are deferring money decisions to their spouses. This needs to change!
Join best selling author, Kelley Keehn, to discover your financial freedom and unleash your true potential.
10:00 am
10:15 amPresented by The National Payroll Institute
Even if you only earned the average Canadian salary during your working lifetime, you will earn millions of dollars during your career. The question is: Are you maximizing and keeping a portion of your wealth?
From negotiating salaries and saying “no”, this panel will explore the largest investment you’ll ever make – your career.
Former head of OSC and Director of Franco Nevada Corporation
Director, Content and GTM Enablement at Softchoice
Media Consultant, former senior producer for The Marilyn Denis show
11:15 am11:30 amBy 2026, there stands to be $710 billion to be inherited. The average age of divorced women is 41 and 56 for widows. On average she needs 30% more income post divorce.
Canadian women generally make less money than their male counterparts, while also striving to invest in their future and navigate the impact of major life events such as motherhood. How can businesses and workplaces work to change this for the better?
Vice President of Corporate Communications at Canada Life
Speaker and author of The Wisest Investment: Teaching your Kids to Be Responsible, Independent and Money-Smart for Life
12:30 pmThe coolest part about attending a conference from the comfort of your home is that you can still explore our various rooms, chat, go on a scavenger hunt, and more all while still enjoying your favourite nosh.
01:00 pmPresented by Cult Wine Investment
There are millions of dollars of free money left on the table each and every year. $3-4 billion exists in employer matching programs and it’s estimated that women forgo over $1 million dollars during their working lifetime by not negotiating their starting and subsequent salaries.
You really are richer than you think! This panel will explore obvious and subtle avenues for wealth creation.
Personal finance & investment content creator and former founding editor-in-chief of ELLE Canada
Chief Financial Commentator, CTV News
Director, Behavioural Finance Lab / Research, Policy and Education Branch; Financial Consumer Agency of Canada
CMO Cult Wines Americas
02:00 pm02:15 pmSome see wealth as evil, the source of greed and hard to get. Others view money as a fuel for joy, an expression of abundance and easy to obtain.
Whatever your money mindset, they no doubt have been shaped by your environment, influences, background and so much more. And they are very likely holding you back from your true prosperity (however you define that to be).
This exciting panel discussion will examine women’s overriding beliefs about money and the incredible impact these can have on your ability to achieve your money goals.
Executive Coach, Financial Psychologist, Author of Advice that Sticks
Financial Therapist and Money Mindset Coach
Founder & CEO of the Canadian Women’s Chamber of Commerce
Peak Performance Coach
03:15 pm03:30 pmMelissa Leong is one of Canada’s best-loved authorities on personal finance. She’s currently the resident money expert on CTV’s The Social, Canada’s leading daytime talk show, and is a repeat guest on The Drew Barrymore Show on CBS.
She is on a quest to help people better manage their money while maximizing their happiness.
Dynamic Keynotes and Panels
Virtual Networking
Free Expert Resources
Games
Exhibitor BoothsAnd much more!
For decades, Kelley Keehn has been a trusted voice for sound personal finance advice. Kelley started her career helping some of Canada’s wealthiest. She then took her expertise to a broader audience, helping people of all incomes as a personal finance educator. Kelley is a firm believer that everyone has money problems, which means anyone can fix them.
Kelley is a sought-after guest speaker, media personality and best-selling author of 11 books. Her newest bestselling book, Rich Girl, Broke Girl, published by Simon and Schuster, is now available in stores across Canada.
She’s a regular expert on CTV’s The Marilyn Denis Show, Global National’s The Morning Show and BNN Bloomberg. She hosted W Networks’ Burn Your Mortgage and has conducted thousands of interviews and regularly speaks for some of Canada’s largest corporations.
Personal finance & investment content creator and former founding editor-in-chief of ELLE Canada
Speaker and author of The Wisest Investment: Teaching your Kids to Be Responsible, Independent and Money-Smart for Life
Co-Emcee; Strategic Management Consultant, and former Award-winning International Performer & Producer
Director, Behavioural Finance Lab / Research, Policy and Education Branch; Financial Consumer Agency of Canada
